Creation, purchase, sale, lease, implementation and transformation of projects in the field of technology with the development of software, web and mobile application development, development and operation of digital platforms, SaaS, PaaS and digital products, artificial intelligence and machine learning, process automation, data analysis and big data, system and API integration, cloud computing and IT infrastructures, cybersecurity and computer security, technical audits and security tests, IT consulting, digital transformation consulting, technological project management, development of custom solutions, IT maintenance and support, digital design and UI/UX, web design and application design, digital marketing, digital strategy and online acquisition, creation and management of digital content, e-commerce and payment solutions, sale and licensing of software and digital services, technological training and support, research and development (R&D), related or complementary activities linked to technology and digital; in the field of movable and immovable property, commercial as well as image rights, communication and sponsorship. The company also aims to engage in all activities in the field of sports and related thereto, particularly the organization of sporting events of all kinds, the management of sports entities or active in the field of sports, the management of sports or athletes of all disciplines and the exercise of all similar or related activities in the field of sports. It may take stakes in all companies carrying out similar and/or related activities in the field of sports in the broadest sense. It may create branches in Switzerland and abroad, participate in other similar companies in Switzerland and abroad, acquire or found companies with an identical or similar purpose, or merge with such companies, carry out any commercial activity and financial operations as well as carry out all operations and conclude all contracts likely to develop its purpose or relating directly or indirectly thereto. It may acquire, hold or dispose of real estate. It may acquire trademarks and patents, carry out, deal with all operations and contracts which are likely to develop its purpose or relating directly or indirectly thereto; it may grant loans to its shareholders or to third parties, stand as guarantor for loans subscribed by its shareholders or third parties, guarantee these loans by the issue or the pledging of mortgage securities or by the subscription of any other financial commitment, pledge its assets to guarantee any claim.
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