The provision of services and consulting in the fields of marketing, advertising, promotion, communication and public relations, as well as in the commercial sector, with reference to product and market research and development in general, and for the conception, development and study of marketing actions aimed at the relationship of distinctive signs and promotional items; editorial and printing activities on any type of medium; the organization, on its own behalf and/or on behalf of third parties, of meetings, congresses, conventions, trade fairs, events and sports, gastronomic and/or cultural events, shows and any other similar or related initiative; the production, sale and trade and distribution of clothing and accessories in general, also through the creation and management of franchise chains and commercial affiliations. The company may participate in other companies and establish branches and subsidiaries in Switzerland and abroad. The company may acquire, hold, dispose of real estate assets both in Switzerland and abroad, carry out financial transactions and in general all activities connected with the company's purpose.