The company's purpose is to buy and sell, develop, broker and manage properties, to conceive, design and realize books, catalogs, magazines and advertising materials of all kinds; as well as editing and publishing activities on behalf of and for third parties and for its own account, both domestically and abroad; operating its own publishing house with wholesale and retail businesses; providing additional services related to the company's purpose for companies and individuals; financing or co-financing projects that may arise from the company's aforementioned activities. The company may trade in boats, manufacture or have boats manufactured and offer all services related to boat trading. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies and conclude contracts that are suitable to promote the company's purpose or are directly or indirectly related to it.