The company's purpose is to provide services and engage in trade in the fields of sports, media, and entertainment, particularly in relation to media, sponsorship, marketing, licensing, and other commercial rights on a national and international level. Furthermore, the company aims to engage in business development, consulting, project development, investments, as well as holding and managing participations. The company may establish branches and subsidiaries both domestically and abroad, and may participate in other companies both domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real property both domestically and abroad. It may also arrange financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.