The company's purpose is: importing, exporting, and marketing artisanal alcoholic products and beverages, promoting and disseminating artisanal products through publications, cultural events, exhibitions, conferences, press conferences, awards, competitions, etc., developing and organizing in-person and online training courses as well as certifications, events, forums, exhibitions, and tastings of artisanal products, proposing, developing, and managing consulting projects for process improvement, innovation, sustainability, and new services, as well as the application of technologies for the creation, production, distribution, and sale of artisanal products, supporting the empowerment of female artisans to contribute to their economic and social development.