The purpose of the company is the design, conception, production and trade of products in the areas of fashion, lifestyle, leisure, sports, photography and videography, and sustainability, as well as the planning and execution of related events. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.