The company's purpose is to organize and conduct music and other events, as well as to broker artists of all kinds. Additionally, it may operate an event and booking agency and offer event, management, marketing, and consulting services to third parties. Furthermore, it engages in trade with goods of all kinds, particularly leisure fashion and accessories. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, develop, manage, and exploit rights, patents, and licenses, and conduct all business that is directly or indirectly related to its purpose. It may grant loans, acquire, hold, or sell real estate, acquire, manage, and sell intellectual property, and enter into all transactions and conclude contracts that are suitable to promote the company's purpose or are directly or indirectly related to it.