The company's purpose is: provision of services in the field of catering; operation of restaurants and similar businesses; manufacture and trade of food and beverages; operation of online sales platforms; trade in goods and various products, in particular lighting and electronic devices; distribution and assembly of electronic cigarettes. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may participate, in any form, in similar businesses, in particular by acquiring interests in similar businesses. The company may also establish branches and subsidiaries in Switzerland and abroad.