The company's purpose is the creation, production and marketing of communication-bearing goods as well as advertising agency activities. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold and sell real estate. The company may take all financing, restructuring or intermediary measures in favor of shareholders, group companies or third parties and grant loans or securities to shareholders, group companies or third parties, even if these financing, restructuring, intermediary, loan or security measures are granted gratuitously. The company may engage in all commercial, financial or other activities related to its purpose.