The purpose of the company is the trade and distribution of ballet articles and accessories, as well as fashion consulting. It also offers consulting services in the areas of organization, logistics, and business processes. The company can participate in other companies in Switzerland and abroad, establish branches, acquire similar or related companies, or merge with them. The company can be a lender as well as a borrower. Additionally, it can acquire or sell real estate. It can enter into all transactions and conclude contracts that are directly or indirectly suitable for promoting the purpose of the company or are related to it.