Offering and operating innovative customer loyalty and retail programs that bring consumers moments of happiness and joy, developing and disseminating targeted advertising messages that achieve high attention with a sustainable positive impact and are particularly well-received, furthermore promoting Switzerland's tourist diversity, cultural achievements, and good image to foster sympathy and increase our country's recognition. The company can acquire, use, and grant intellectual property rights and licenses, establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. It can also acquire, encumber, sell, and manage real estate in Switzerland and abroad, provide financing for its own or third-party accounts, and provide guarantees and sureties for subsidiaries and third parties.