The purpose of the company is to plan, conceive and provide sales-promoting measures (promotion) for theater, dance, film and music productions, as well as to organize public events with these productions. The company particularly organizes concerts, open-air events, seminars, incentives and events. The company may also establish subsidiaries for this purpose. Furthermore, the company engages in trade with goods of all kinds. The company may acquire or sell real estate, establish branch offices, participate in other domestic and foreign companies, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.