The company's purpose is to engage in the import and export as well as the trade of goods of all kinds, in particular through online shops; provision of services in the fields of fashion, graphic and software app design. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, copyrights, patents and licenses of all kinds.