The company aims to provide services in the areas of: personal training, consulting, training, organization and execution of events, corporate consulting, coaching, sales, trade, as well as publication and sale of specialist books and specialist magazines. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for liabilities of affiliated companies and third parties.