The execution of micromachining on diamond, sapphire, ruby, hard metal, ceramic, extra-hard materials for industrial and watchmaking applications, trade in machine tools and import-export of products, in addition to commercial, financial, movable and immovable operations, as well as import-export of products, taking participations in other companies and commercial, industrial, financial and real estate companies in Switzerland and abroad with analogous, related or connected objects, also of a real estate nature, and establishing branches and/or subsidiaries in Switzerland and abroad. The company may also engage in the distribution and sale of merchandising related to its own brand and social activity. It may also assume mandates for the enhancement of brands, patents and licenses, conclude administration and agency mandates.