The production, promotion, distribution, marketing, import, export and brokerage of goods and services to be developed, in particular in the commercial and consumer goods sector, in the field of electronics, telephony, computers, photographic articles and related equipment and in the aesthetic field. The company may carry out all operations that have a connection with the social purpose. The company may acquire participations, shares and interests in other companies or enterprises in Switzerland and abroad. It may assume representations and provide consulting services. Within the scope of achieving the social purpose, it may acquire, sell and/or own movable and immovable property.