The company's purpose is to provide international consulting services in the fields of corporate strategy, marketing and media, as well as consulting and marketing for musicians and other artists. Additionally, the company produces music, video and TV productions, manages projects, develops concepts and products, organizes, executes and markets artistic events of all kinds, and globally manages, markets and exploits license and brand rights. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.