The company aims to establish and operate online platforms based on the Newup coaching concept by Andreas Lanz. It provides related coaching services and offers physical and digital products and formats for personal development. In addition, the company may trade in goods and services of all kinds, particularly those related to coaching, personal development, and further education. The company may establish branches and subsidiaries both domestically and abroad, participate in other companies both domestically and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate both domestically and abroad. It may also arrange financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.