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DirectoryBusiness & Technical ServicesCoachRotkreuznewup AG
newup AG Logo
Verified· 5 sourcesOwner confirmed
Last updatedSeptember 8, 2026

Contact

Summary

About the company

newup ist ein Coaching- und Performance-Unternehmen von Andreas Lanz mit Sitz in Rotkreuz. Kernprodukt ist ein strukturiertes 12-Wochen-Programm, das auf den fünf Elementen Schlaf, Atmung, Mindset, Ernährung und Training basiert. Ergänzt wird das Angebot durch 1to1- und Team-Coaching, Keynote Speeches sowie Multimedia-Inhalte (Buch "BEWUSST.AKTIV.SEIN.", Podcast "GanzLanz"). Zielgruppe: Führungskräfte und Privatpersonen, die ihre Leistungsfähigkeit und Selbstführung nachhaltig verbessern wollen.

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Trust Score4.3/5

newup AG

Products & services

Industry:CoachOnline shop
✓ Offered11
Book: BEWUSST.AKTIV.SEIN
Over 5,000 readers and listeners. In this book, Andreas Lanz shows you how to gain clarity, develop inner strength, and reclaim your energy. Through the powerful combination of science, experience, and practical exercises, you will learn to defeat stress, build mental resilience, and harmonize your body with your mind. This book is not a theoretical guide, but a personal roadmap. You will learn how sleep, breathing, mindset, nutrition, and training interact to lead you to a more conscious, healthier, and more fulfilled life.
Coaching Workbook: BEWUSST.AKTIV.PRESENT
The accompanying book to the system with exercises, reflections and structure for your daily life. This coaching workbook is your personal companion on the path to more clarity, freedom and self-determination. It helps you build a strong mental foundation and deliberately engage with the five key elements of your life: sleep, breathing, mindset, nutrition and training.
Keynote: Leadership starts with yourself
Leadership does not start with the title on the business card, but at the moment when you are honest with yourself. Andreas Lanz presents in this keynote how the inner compass decides outward, with the stance compass as a concrete tool and real insights from coaching practice and competitive sports. 45 to 90 minutes, adaptable, in Swiss German or High German. For leaders, teams undergoing change, sports organizations and companies with a performance culture.
Free breathing exercise: Breathe better. Immediately.
The simplest change you can make today has the greatest impact on your energy, your focus, and your sleep. 10 minutes – immediately applicable. Based on the 5.5-second method, from the book BEWUSST.AKTIV.SEIN. Breathing rhythm accompanied by music for easy participation.
12-Week Program
You do a lot, but the energy is no longer enough for everything. You react more than you shape. Decisions take more energy than before. You know: it should be different. But how? The 12-week program gives you the answer: a system instead of individual measures, 15 minutes daily instead of an extra block in the calendar. No seminar weekend, but structure that sticks in everyday life. Three packages, one goal: that after 12 weeks you are no longer a drifter, but a driver.
12-Week Program for Companies
Many employees contribute a lot, but not sustainably. The problem is not competence, but energy and self-management. The 12-week program starts exactly there: in four steps—attitude, perception, behavior, impact—performance in the team is built up sustainably, not just activated in the short term. Three levels, from autonomous implementation to individually tailored partnership. Even a few avoided outages make the process economically sensible, often billable through training or health budgets.
Lappland Retreat
Six days, fully guided. Every morning, breath sessions in the yurt, in between dog sledding, ice swimming, snowmobile safari and Finnish sauna, with workshops on focus, resilience and personal goal setting. In the evenings, time to truly arrive. At Aurora Village Ivalo, with a glass igloo night and the Northern Lights directly from the bed when luck allows. Guided by Andreas Lanz, from Ivalo to back to Zurich.
Fundamentals Workshop
The ideal introduction: three hours that move something. You will experience breathing, mental focus, and cold exposure together in the group, live in Bern, with no prior knowledge and no commitment afterward.
CHF 159
Powereffekt – 9 weeks online workshop
For everyone who wants to grow independently and at their own pace. Breath training, cold exposure, bodyweight training and mental focus come together in a 9-week program that you can start at any time. Lifetime access including newup membership, plus 10-day money-back guarantee. The next step after the Fundamentals Workshop, for everyone who wants to stay on track without fixed dates.
95
newup Membership
Less to do, feel more energy, and finally go your own way. The newup membership gives you lifelong access to all 5 elements, structured, practical, immediately actionable: sleep aids and recovery routines for sleep, over 25 weeks of breathing exercises, a mindset audit with guided reflection sessions, practical nutrition prompts without diet dogma, and during the training the 9-week online course Powereffekt, plus training plans, mobility routines and training audios. Lifelong access to the member platform, immediate start with no prior knowledge, content based on the book BEWUSST.AKTIV.SEIN.
CHF 95 (einmalig)
Podcast – GanzLanz
GanzLanz is a podcast by Andreas Lanz (entrepreneur, coach and author of "BEWUSST.AKTIV.SEIN.") featuring conversations about life stories, mindsets and turning points in life. In every episode a guest speaks openly and unscripted about what has shaped him – without standard questions, without a show. The podcast complements the contents of the book BEWUSST.AKTIV.SEIN. and the NEWUP coaching platform (coach.newup.ch). GanzLanz appears on YouTube, Spotify, Apple Podcasts and other platforms and is produced by NEWUP AG (Rotkreuz, Switzerland).
✕ Not offered3
Individual nutrition counseling / personalized nutrition plans
Classical 1:1 on-site personal training sessions
Sleep coaching / falling asleep course as a standalone, bookable format
Expertise

Expert

Andreas Lanz
Andreas Lanz
Owner and CEO

Andreas Lanz combines competitive sports with business management and coaching. Personal trainer, Life & Master Coach, founder of newup AG, author of four books. His approach: five elements. Leadership starts with yourself.

Qualifications & certifications
Master Coach (DBCA) – Dr. Bock Coaching Akademie2024
INNER CHANGE®-Coaching nach Dr. Petra Bock2022
Life Coach (DBCA) – Dr. Bock Coaching Akademie2022
Fitnessinstruktor mit eidgenössischem Fachausweis2006
Trust & reputation

ranQ Trust Score of newup AG: 4.3 out of 5.0

Trust Score4.3/ 5.0

Very high

x

Data basis 92% · As of November 2026

newup AG scores 82.3 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.86.524%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.72.110%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
newup AG scores 53.4 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.25.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
newup AG scores 100.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).100.022%
newup AG scores 42.9 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.25.74%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.60.04%
Qualifications+0.15

newup AG reaches a ranQ Trust Score of 4.3 out of 5.0 — rated «Very high». The rating draws, among other things, on 5.0 out of 5 stars from 16 customer reviews. The data basis is 92%, so the score is backed by part of the criteria. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
5
of 5

Aggregated from 16 reviews across all connected sources

Sources
GGoogle516
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Common questions

Answers

What exactly is newup?
newup is a coaching and performance company by Andreas Lanz in Rotkreuz. The focus is on sustainable performance, self-management, and energy in everyday life. The offering is aimed at executives and private individuals.
How does the 12-week program work?
The 12-week program operates with a clear system instead of individual measures. It combines sleep, breathing, mindset, nutrition, and training with short, everyday steps. The goal is for you to be more stable, clearer, and more capable of acting after 12 weeks.
Who is the offer for the company suitable for?
The corporate program is suitable for teams and employees who achieve a lot but want to sustainably strengthen their energy and self-leadership. It starts with attitude, perception, behavior and impact. Depending on needs, there are different implementation levels up to individualized support.
What distinguishes coaching from classic fitness or health coaching?
newup combines physical, mental and regenerative factors into a holistic system. It is not only about training or nutrition, but also about sleep, breathing and mental strength. This is how changes arise that truly last in daily life.
What introductory offers are available at newup?
As an introduction, there is, among other things, the book, the coaching workbook, the free breathing exercise, and the Fundamentals Workshop. If you prefer a flexible start, you can begin with the newup membership or the Powereffekt online course. This helps you find the right entry point without prior knowledge.
Press

Media

Interview
Andreas Lanz: «Es geht nicht immer nur ums Optimieren»
srf.ch
Portrait
Lesetipp: «BEWUSST. AKTIV. SEIN.»
background.ch
Atem, Kälte und Selleriesaft: 6 Neujahrs­vorsätze, damit es einem 2026 besser geht
tagesanzeiger.ch
Portrait
Andreas Lanz coacht dein Innerstes heraus
telebaern.tv
Media
Andreas Lanz: Warum der Berner jeden Morgen ins Eiswasser steigt
nau.ch
Media
Sport-Tabu gebrochen! Aufregung in der Schweiz
krone.at
Media
Novum im Schwingen: Samuel Giger ist jetzt offiziell Profi
blick.ch
Media
«Vor ein paar Jahren hat er besser geschwungen»: Nöldi Forrers Kritik am ersten offiziellen Profischwinger
tagblatt.ch
Media
Als erster Schwinger: Giger gibt seinen Job auf und wird Profi
20min.ch
Media
Redaktor badet 4 Minuten im Eiswasser
blick.ch
Credentials

Certifications & memberships

Swiss Personal Trainer Federation
geprüftes Mitglied des SPTV.
Knowledge

Articles about newup AG

2 articles
4 min read

More Calm Thanks to Breathing: How the Double Breath Helps?

I know this situation from personal experience: you are prepared, want to perform, and yet your own performance does not come to you at the decisive moment. With newup you see exactly there how strongly breathing can affect physical and mental state. The double breath is therefore not a theoretical example for me, but a tool for real pressure moments.

October 15, 2026·Read article
Comparisons

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Contact

Location

Birkenstrasse 43a
6343 Rotkreuz

At a glance

Legal form
Corporation
UID
CHE-434.011.788
Founded
2025 · 1 year
Last commercial register change
August 13, 2025
Employees
1 to 10

Active in 21 of 26 cantons

  • AGAargau
  • AIAppenzell Inner Rhodes
  • ARAppenzell Outer Rhodes
  • BLBasel-Country
  • BEBern
  • GLGlarus
  • GRGrisons
  • JUJura
  • LULucerne
  • NWNidwalden
  • OWObwalden
  • SHSchaffhausen
  • SZSchwyz
  • SOSolothurn
  • SGSt. Gallen
  • TGThurgau
  • TITicino
  • URUri
  • VSValais
  • ZGZug
  • ZHZurich
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • 4 min read

    When is a book from newup really worth it?

    This is where, in practice, Andreas Lanz often distinguishes the wheat from the chaff: the book is for readers who want to engage seriously with self-leadership. If you’re just looking for something light for between, you probably won’t bring the right expectations. Conversely, if you’re looking for a tangible entry into a bigger system, you’ll find a clear framework here.

    August 15, 2026·Read article
    Full methodology