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DirectoryBusiness & Technical ServicesCoaching & Personal DevelopmentRotkreuznewup AG
newup AG Logo
Verified· 5 sourcesOwner confirmed
Last updatedSeptember 8, 2026
Summary

About the company

newup ist ein Coaching- und Performance-Unternehmen von Andreas Lanz mit Sitz in Rotkreuz. Kernprodukt ist ein strukturiertes 12-Wochen-Programm, das auf den fünf Elementen Schlaf, Atmung, Mindset, Ernährung und Training basiert. Ergänzt wird das Angebot durch 1to1- und Team-Coaching, Keynote Speeches sowie Multimedia-Inhalte (Buch "BEWUSST.AKTIV.SEIN.", Podcast "GanzLanz"). Zielgruppe: Führungskräfte und Privatpersonen, die ihre Leistungsfähigkeit und Selbstführung nachhaltig verbessern wollen.

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Products & services

Industry:Coaching & Personal Development
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newup AG

Online Shops
✓ Offered11
Book: BEWUSST.AKTIV.SEIN
Over 5,000 readers and listeners. In this book, Andreas Lanz shows you how to gain clarity, develop inner strength, and reclaim your energy. Through the powerful combination of science, experience, and practical exercises, you will learn to defeat stress, build mental resilience, and harmonize your body with your mind. This book is not a theoretical guide, but a personal roadmap. You will learn how sleep, breathing, mindset, nutrition, and training interact to lead you to a more conscious, healthier, and more fulfilled life.
Coaching Workbook: BEWUSST.AKTIV.PRESENT
The accompanying book to the system with exercises, reflections and structure for your daily life. This coaching workbook is your personal companion on the path to more clarity, freedom and self-determination. It helps you build a strong mental foundation and deliberately engage with the five key elements of your life: sleep, breathing, mindset, nutrition and training.
Keynote: Leadership starts with yourself
Leadership does not start with the title on the business card, but at the moment when you are honest with yourself. Andreas Lanz presents in this keynote how the inner compass decides outward, with the stance compass as a concrete tool and real insights from coaching practice and competitive sports. 45 to 90 minutes, adaptable, in Swiss German or High German. For leaders, teams undergoing change, sports organizations and companies with a performance culture.
Free breathing exercise: Breathe better. Immediately.
The simplest change you can make today has the greatest impact on your energy, your focus, and your sleep. 10 minutes – immediately applicable. Based on the 5.5-second method, from the book BEWUSST.AKTIV.SEIN. Breathing rhythm accompanied by music for easy participation.
12-Week Program
You do a lot, but the energy is no longer enough for everything. You react more than you shape. Decisions take more energy than before. You know: it should be different. But how? The 12-week program gives you the answer: a system instead of individual measures, 15 minutes daily instead of an extra block in the calendar. No seminar weekend, but structure that sticks in everyday life. Three packages, one goal: that after 12 weeks you are no longer a drifter, but a driver.
✕ Not offered3
Individual nutrition counseling / personalized nutrition plans
Classical 1:1 on-site personal training sessions
Sleep coaching / falling asleep course as a standalone, bookable format
Expertise

Expert

Andreas Lanz
Andreas Lanz
Owner and CEO

Andreas Lanz combines competitive sports with business management and coaching. Personal trainer, Life & Master Coach, founder of newup AG, author of four books. His approach: five elements. Leadership starts with yourself.

Qualifications & certifications
Master Coach (DBCA) – Dr. Bock Coaching Akademie2024
INNER CHANGE®-Coaching nach Dr. Petra Bock2022
Life Coach (DBCA) – Dr. Bock Coaching Akademie2022
Fitnessinstruktor mit eidgenössischem Fachausweis2006
Reviews

Aggregated rating

Aggregated rating
5
of 5

Aggregated from 16 reviews across all connected sources

Sources
GGoogle516
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Common questions

Answers

What exactly is newup?
newup is a coaching and performance company by Andreas Lanz in Rotkreuz. The focus is on sustainable performance, self-management, and energy in everyday life. The offering is aimed at executives and private individuals.
How does the 12-week program work?
The 12-week program operates with a clear system instead of individual measures. It combines sleep, breathing, mindset, nutrition, and training with short, everyday steps. The goal is for you to be more stable, clearer, and more capable of acting after 12 weeks.
Who is the offer for the company suitable for?
The corporate program is suitable for teams and employees who achieve a lot but want to sustainably strengthen their energy and self-leadership. It starts with attitude, perception, behavior and impact. Depending on needs, there are different implementation levels up to individualized support.
What distinguishes coaching from classic fitness or health coaching?
newup combines physical, mental and regenerative factors into a holistic system. It is not only about training or nutrition, but also about sleep, breathing and mental strength. This is how changes arise that truly last in daily life.
What introductory offers are available at newup?
As an introduction, there is, among other things, the book, the coaching workbook, the free breathing exercise, and the Fundamentals Workshop. If you prefer a flexible start, you can begin with the newup membership or the Powereffekt online course. This helps you find the right entry point without prior knowledge.
Press

Media

Interview
Andreas Lanz: «Es geht nicht immer nur ums Optimieren»
srf.ch
Portrait
Lesetipp: «BEWUSST. AKTIV. SEIN.»
background.ch
Atem, Kälte und Selleriesaft: 6 Neujahrs­vorsätze, damit es einem 2026 besser geht
tagesanzeiger.ch
Portrait
Andreas Lanz coacht dein Innerstes heraus
telebaern.tv
Media
Andreas Lanz: Warum der Berner jeden Morgen ins Eiswasser steigt
nau.ch
Credentials

Certifications & memberships

Swiss Personal Trainer Federation
geprüftes Mitglied des SPTV.
Knowledge

Articles about newup AG

1 article
4 min read

When is a book from newup really worth it?

This is where, in practice, Andreas Lanz often distinguishes the wheat from the chaff: the book is for readers who want to engage seriously with self-leadership. If you’re just looking for something light for between, you probably won’t bring the right expectations. Conversely, if you’re looking for a tangible entry into a bigger system, you’ll find a clear framework here.

August 15, 2026·Read article
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Contact

Location

Birkenstrasse 43a
6343 Rotkreuz

At a glance

Legal form
Corporation
UID
CHE-434.011.788
Founded
2025 · 1 year
Last commercial register change
August 13, 2025
Employees
1 to 10

Active in 21 of 26 cantons

  • AGAargau
  • AIAppenzell Inner Rhodes
  • ARAppenzell Outer Rhodes
  • BLBasel-Country
  • BEBern
  • GLGlarus
  • GRGrisons
  • JUJura
  • LULucerne
  • NWNidwalden
  • OWObwalden
  • SHSchaffhausen
  • SZSchwyz
  • SOSolothurn
  • SGSt. Gallen
  • TGThurgau
  • TITicino
  • URUri
  • VSValais
  • ZGZug
  • ZHZurich