The most important points at a glance
The book by Andreas Lanz (owner of newup) is especially suitable for people who want not only to read but also change their everyday behavior. It is not a pure motivation book, but an entry into a structured way of thinking about sleep, breathing, mindset, nutrition and training. Those seeking a clear practical reference will get more than inspiration; those wanting only quick entertainment will probably not.
This is where, in practice, Andreas Lanz often distinguishes the wheat from the chaff: the book is for readers who want to engage seriously with self-leadership. If you’re just looking for something light for between, you probably won’t bring the right expectations. Conversely, if you’re looking for a tangible entry into a bigger system, you’ll find a clear framework here.
Who is the book from newup the right choice for?
The book fits particularly well with leaders and private individuals who want to make their performance more sustainable. It is aimed at people who want to understand why sleep, breathing, mindset, nutrition and training belong together. For this target group, the benefit is not primarily entertainment but orientation and self-reflection.
- You don’t want to just consume, but to take concrete impulses into your daily life.
- You’re looking for a book related to a structured coaching approach rather than loose advice.
- You want to view performance holistically, not just individual habits.
- You want to check whether the thinking behind BEWUSST.AKTIV.SEIN. fits you before diving deeper.
What distinguishes BEWUSST.AKTIV.SEIN. from a motivational book?
The most common misconception: a book with a clear message must automatically be motivating enough. In the work of newup, something else becomes apparent, because motivation rarely lasts if there is no system behind it. That is why BEWUSST.AKTIV.SEIN. is framed more as an entry into a method than as a quick energy boost.
| Question | Motivational book | BEWUSST.AKTIV.SEIN. |
|---|---|---|
| What is it primarily about? | Impulse and drive | Behavior, self-leadership and daily transfer |
| How long does it last? | Often only short-term | As an entry into a longer process |
| Who is it for? | Broad audience | People with a serious desire to change |
| What is in the foreground? | Inspiration | Structure and practical classification |
In conversations with interested people, we at newup repeatedly see that the structured approach makes the difference. A pure feel-good book is quickly forgotten; a book with clear logic becomes a reference point for the next step. This is why the book is closely linked to the coaching and performance understanding of newup.
How does the book fit into the newup offering?
The book is part of a broader offering from newup, which also includes the Coaching Workbook, the 12-week program, the free breathing exercise and other formats. If after reading you feel you need more structure, you can continue within the same thinking system. This is useful because the book is not standalone but a clear entry into Andreas Lanz’s way of working.
For readers, this matters because they can better assess whether they want just a single medium or a longer-term development. The decision is thus less a classic book purchase and more a question of fit: Do I just want to read, or do I want to really deepen a topic? This is exactly what the book answers particularly well.
Frequently asked questions
Do I need the Coaching Workbook in addition to the book?
Is the book suitable for people without coaching experience?
How can I tell if the content fits me?
How does the book position itself compared to the other newup formats?
If you want to check whether BEWUSST.AKTIV.SEIN. fits your situation, the book is a clean first step. It does not promise to do everything at once, but shows whether you want to continue with the newup approach. That is why it is especially suitable for people who want not just to read but to make a change.
Mehr über BEWUSST.AKTIV.SEIN. erfahren
newup AG, Rotkreuz