The company's purpose is to acquire and trade, manage and market participations, rights and products of all kinds, in particular in connection with sporting and artistic events, the consulting and marketing of athletes and personalities, and the acquisition of the necessary rights, as well as the provision of related services. The company may participate in similar or identical companies, establish agencies, branches and subsidiaries in Switzerland and abroad, and engage in any activity that is suitable to promote the purpose of the company, including the acquisition, encumbrance and sale of real estate and intellectual property rights. The company is part of a group of companies and may consider the interests of this group in pursuing its corporate purpose. In particular, the company may grant loans and other direct or indirect financing to its direct and indirect subsidiaries and third parties, including its direct and indirect shareholders and their direct and indirect subsidiaries, including within the framework of cash pooling agreements, and provide security of all kinds for their liabilities, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether remunerated or not.
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