The company aims to organize, support and carry out events in the fields of sports, art and culture. The company may participate in similar or identical companies, establish agencies, branches and subsidiaries in Switzerland and abroad, and engage in any activity that is suitable to promote the purpose of the company, in particular also acquire, encumber and dispose of real estate and intellectual property rights. The company is part of a group of companies and may take into account the interests of this group in pursuing its corporate purpose. In particular, the company may grant loans and other direct or indirect financing to its direct and indirect subsidiaries and third parties, including its direct and indirect shareholders and their direct and indirect subsidiaries, including within the framework of cash pooling agreements, and provide security of any kind for their liabilities, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether remunerated or not.