The design, conception and production of, as well as trade in, products in the fields of fashion, lifestyle, leisure and sports articles, as well as other related products. Furthermore, the organization of events and other activities that are conducive to the purpose. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as grant guarantees and sureties for subsidiaries and third parties. In particular, the company can grant direct or indirect loans or other financing to its direct or indirect subsidiaries, its direct or indirect parent companies and their direct or indirect subsidiaries, as well as to third parties, and provide collateral of any kind for the liabilities of such other companies, including by way of pledges on or fiduciary transfers of the company's assets or by way of guarantees of any kind, whether remunerated or not.