All advice in business and project management; strategic analysis and planning; the creation of interdisciplinary platforms and economic partnerships; commercial, organizational, or administrative assistance, and all forms of consulting and service provision, notably in the fields of marketing, sales, watchmaking, and luxury; as well as any activity of design, manufacturing, and sale of all types of products and services. The company may create subsidiaries in Switzerland and abroad, branches, and hold shares in any companies in Switzerland and abroad. The company may acquire, hold, and dispose of real estate, exclusively for commercial purposes if they are located in Switzerland, and intellectual property rights. The company may carry out all commercial, financial, or other operations that are directly or indirectly related to its corporate purpose. The company may grant loans or guarantees to its partners and the companies in which it participates and act as a guarantor for them.