The company's purpose is to operate a communication agency, notably the development, creation, and realization of concepts in the field of communication, and the provision of all related services such as web writing, all commercial agency activities, public relations, communication strategy, and photography. The company may also engage in any other activity directly or indirectly related to these objectives; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar objectives, or merge with such companies, carry out all operations, and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto. It may also grant loans or guarantees to partners or third parties if this promotes its interests.