The company aims to develop and market innovative challenges and events in the fields of sports, politics, and science. Furthermore, it aims to develop digital marketplaces and platforms for the marketing of various services and products in the fields of health and sports. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.