The company's purpose is the acquisition, renovation, holding, management, financing, and alienation of real estate; the provision of all services in the real estate sector, particularly consulting, brokerage, intermediation, management, administration, oversight, and real estate promotion; the operation of a concierge service as well as the organization of events, primarily in the luxury sector; the planning and decoration of interiors as well as the purchase and sale of decorative and wellness items. The company may take any participations in similar or analogous enterprises, acquire any properties for its own needs or sell them. It may create branches in Switzerland and abroad, participate in other enterprises in Switzerland and abroad, acquire enterprises with an identical or analogous purpose, or merge with such enterprises, acquire or sell properties, carry out any mobile, financial operations or services and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto, notably granting loans or any other form of financing to, and providing securities of all kinds, for the direct or indirect benefit of its partners, of companies of the same group or of third parties, all except for operations prohibited by the LFAIE.