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DirectoryBusiness & Technical ServicesTrade Fair & Event OrganizersZugThe I.C.E. Show AG
The I.C.E. Show AG Logo
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The I.C.E. Show AG

Summary

About the company

The I.C.E. Show AG organizes The I.C.E. St. Moritz, a concours d’elegance for classic and rare cars held on the frozen Lake St. Moritz. The website also provides information on the event programme, ticket sales, registration, partnerships and press materials.

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Offering

Products & services

Industry:Trade Fair & Event Organizers
✓ Offered5
Concours d’Elegance with vehicle presentation and driving programme
Two-day Concours of Elegance with static display on the lake, dynamic parade, free laps on the ice, jury judging and prize-giving.
Ticket sales
VIP tickets and The I.C.E. Experience with access to the Village, Public Area, Grandstand, VIP Tent, Lounge, Trackside VIP-Area, catering and services on site.
Option for participation and registration
Registration for drivers, vehicle nomination for the next edition, contact form for partnerships and media accreditation for the event.
The I.C.E. Art Show
Cultural exhibition with Art in Motion, a Conversations programme and film screenings in St. Moritz, rounding off the event with art, design and culture.
Ice of fame
Overview of all winners since 2019 with winning vehicles and categories such as Best in Show, Open Wheels, Barchettas on the lake and Spirit of St. Moritz.
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Location

Bahnhofstrasse 7
6300 Zug

At a glance

Legal form
Corporation
UID
CHE-299.325.529
Founded
2020 · 6 years
Last commercial register change
September 1, 2026
Employees
1 to 10

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