The company's purpose is to operate a holding company and may conduct financial transactions for its own account or for the account of third parties, as well as enter into guarantees and sureties of any kind. The company may also engage in trade, import and export of goods of any kind. The company may conduct all business that is directly or indirectly related to its purpose. The company may hold, manage and dispose of intellectual property rights such as patents, image rights, transfer rights and licenses, as well as carry out marketing, merchandising, advertising or PR activities related thereto. In particular, it may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire, encumber, sell and manage real estate in Switzerland and abroad.