The company's purpose is to provide comprehensive marketing and consulting services. These include, among other things, strategic consulting, brand development, corporate design, web development, social media management, video production, as well as digital and classical advertising campaigns. In addition, the company offers training, consulting and services in the field of artificial intelligence (AI) and its applications for optimizing business processes. It can establish branches abroad and in Switzerland, found subsidiaries, participate in related companies, acquire, hold, manage, encumber, utilize and sell real estate and intellectual property rights, and grant financing, provide collateral of all kinds, or otherwise secure or guarantee obligations of affiliated and other companies. The company can also carry out all commercial, financial and other activities that appear to promote the purpose of the company or are related to it.