The core activity of "The Smell & Taste Lab" is to advise and support customers in the development of products and strategies in the field of olfactory and gustatory perception. This includes, among other things, the creation of product concepts, the conduct of research studies in the field of sensory neuroscience, the development of fragrances and multi-sensory signatures, as well as the creation of scientific evidence for ingredients, products, and brands. The company also offers educational and training programs, such as team workshops and olfactory reeducation, and has a network of industry experts, start-ups, institutions, and academic institutions. The core activities of the company can be summarized as follows: product development and strategy, research and development in the field of sensory neuroscience, fragrances and multi-sensory signatures, scientific consulting and evidence, education and training, and network building and maintenance.