The company's purpose includes the development, production, marketing, and distribution of household products, design items, homewear, fragrances, textiles, and gift items, including furniture, lifestyle, and fashion products. The activity also includes the conception, development, management, and marketing of own brands and similar projects, also through licensing and franchising models. The company may engage in import-export and sales activities in any form, including distribution via e-commerce, digital platforms, physical stores, ateliers, showrooms, pop-ups, and wholesale channels. The company may carry out all commercial, industrial, movable, real estate, and financial transactions deemed useful or necessary to achieve the company's purpose. The company may also directly or indirectly participate, hold shares, and cooperate with other companies or entities in Switzerland and abroad that are active in related or complementary fields. The company may establish branches, subsidiaries, ateliers, showrooms, or operational units in Switzerland and abroad, as well as provide creative, strategic, and commercial consulting services in the fields of design, lifestyle, fashion, and luxury.