The company's purpose is to provide consulting services in the fields of corporate governance and marketing, as well as to provide services in the areas of business development, digitalization, hospitality, luxury and events. The company also aims to implement strategies in the areas of growth and digitalization. Furthermore, the company aims to offer services in the fields of lifestyle management and luxury concierge services. Additionally, the company aims to provide services in the areas of image management, customer loyalty, user experience and the creation of innovative concepts. The company also aims to operate an online platform for products and services. The company may establish branches and subsidiaries and may participate in other companies, both in Switzerland and abroad, and, in general, engage in any activity directly or indirectly related to its purpose. The company may acquire, hold and dispose of real estate properties, both in Switzerland and abroad. It may carry out, either on its own account or on behalf of third parties, all financial transactions, as well as provide guarantees or warranties for subsidiaries or third parties.