The company aims to provide services in the fields of marketing and sales, particularly in offline and online marketing as well as lead generation, initially for household and lifestyle products. It supports companies in acquiring new customers and expanding their market presence. The company can establish branches and subsidiaries both domestically and abroad and invest in other companies both domestically and abroad. It can acquire, encumber, dispose of, and manage real estate both domestically and abroad. It can also arrange financing for its own account or for the account of others, as well as provide guarantees and sureties for subsidiaries and third parties.