The exercise, in Switzerland and abroad, of the following activities: the selection, hiring, administration and management of artists, testimonials and image personalities in the various sectors relevant to entertainment, public and private events, advertising and sponsorships; technical consulting, the realization of own or third-party events and shows, theater and entertainment performances, exhibitions, fashion shows and conferences of all kinds; marketing activity and management of company budgets for marketing; influencer marketing services, particularly via the web and social networks; television management. The company may carry out all activities, including commercial and financial operations, directly or indirectly connected with the company's purpose; take direct or indirect interests and participations in other companies or enterprises in the sector related to the company's purpose or in other sectors; assume and grant representations; establish branches and subsidiaries.