The production, design, purchase, sale, trade, import, export and logistics of eyewear, jewelry and/or similar products, with or without brands. To carry out all commercial, industrial, financial or other activities that are related to the purpose of the company, including: production management, brand management, patents, designs and intellectual property, communication management (traditional and multimedia), event organization, market analysis and research, commercial development in all its forms, project coordination and direction, technical consulting and other similar activities. To participate in other companies or enterprises with the possibility of performing typical holding company functions, including the direction and coordination of subsidiaries and the management of participations. To own, sell and rent real estate, for real estate in Switzerland only in accordance with Swiss law.