The purpose of the company is to provide services and advice, in particular in the fields of leisure, entertainment, personal comfort, events and art, as well as all convergent activities. These services include the creation and implementation of organizational and informational concepts, assistance and support, project management, as well as the sale of specialized articles and proprietary creations. The company is entitled to participate in other companies, acquire and sell other companies, establish branches and create subsidiaries in Switzerland and abroad. It is also entitled to acquire, manage and sell securities, intangible rights, and real estate, and to conclude transactions that have a direct or indirect connection with the company's purpose, excluding operations prohibited by the Federal Act of December 16, 1983, on the acquisition of real estate by foreigners (LFAIE). The company is also entitled to enter into loan agreements as lender or borrower, grant guarantees, and provide collateral.