The purpose of the company is to provide services to companies in Switzerland and abroad in the fields of technology, know-how, management, supply chain management and intellectual property rights of all kinds, as well as to provide consulting services in the areas of strategy, personnel, finance, marketing and communication. The company also conducts training sessions for the purpose of education and further education in the areas of marketing, finance and hairstyling. Additionally, the company engages in the trade of goods of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. The company may also acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.