The company's purpose is to manage and operate hairdressing and cosmetics salons, run a bar business, trade in cosmetics products of all kinds, and provide all related services. The company may establish branches, participate in other domestic and foreign companies, acquire or establish similar or related companies, or merge with them, acquire, encumber or sell real estate in Switzerland and abroad, provide financing for its own account or for third-party account, grant guarantees and sureties for subsidiaries and third parties, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.