The company aims to develop, manufacture and trade bicycles, bicycle components, accessories, sports and trend articles, as well as sell sports nutrition and clothing. The company can also conduct all business and conclude contracts that are suitable to promote the company's purpose or are directly or indirectly related to it. In particular, it can also acquire, manage, encumber and sell real estate, securities and other intellectual property rights. It can take out and grant loans, provide guarantees and other securities. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad.