The company's purpose is the trade, import, and export of all types of products, notably consumer goods and electronic products. It also aims to develop these products and provide all related services, notably consulting. The company may also engage in any other activity directly or indirectly related to these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.