The company's purpose is to acquire, manage and dispose of assets, including participations in other companies and societies in Switzerland and abroad, as well as to manage and represent other companies, and in particular to exercise holding functions; to provide corporate consulting services, including corporate positioning and strategy development, as well as organizational and innovation consulting; to provide comprehensive marketing and digital strategy consulting, as well as the conception, creation, implementation and operation of marketing programs, cultural branding strategies, technical and operational solutions for automated data processing and management, and software programs; to distribute physical and digital products, and to provide all other services and measures that are useful and beneficial for the care and consulting of customers or partners in these business areas, in particular consulting and coordination services, online marketing campaigns, direct marketing campaigns, advertising campaigns, telesales measures, public relations, event planning and execution, and publication of publications; to trade in goods of all kinds. The company may conduct all business that is directly or indirectly related to the company's purpose, acquire, utilize, encumber or dispose of real estate, participations in companies, and intellectual property rights, and establish branches in Switzerland and abroad.
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