The company's purpose is the management and operation of private nurseries, small shops and pop-up stores (ephemeral shops), the organization of all types of events (birthdays, conferences, etc.) as well as the provision of all advice and services in these areas. It may: carry out any financial, commercial and industrial activity directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect connection with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.