The development, implementation, production, and trade of any type of goods, and in particular sports articles, clothing, and accessories. Import and export as well as representation of goods of any kind, and in particular sports articles, clothing, and accessories. Conception, development, implementation, and promotion of events of any kind, and in particular in the sports, cultural, and musical fields. Consulting, development, implementation, production, and trade of products as well as the provision of services of any kind, and in particular related to the online and offline IT (Information Technology), multimedia, cultural, musical, and communication sectors. The management of bathing establishments, bars, and cafes; the teaching of sports disciplines of all kinds. The management, purchase, sale, brokerage, and trade of real estate and personal property, in particular products in the construction sector. The company may acquire and participate in other companies, as well as carry out any other activity connected with the corporate purpose.