The company's purpose is to operate as a tour operator, travel agency, and ticketing service for events. Planning and organizing events, conferences, and exhibitions. Providing consulting services to companies in the tourism sector. Offering public relations, marketing, and communication services. Creating advertising campaigns and seeking sponsors. Managing the image of individuals and legal entities in the sports and entertainment sectors. Promoting, managing, and exploiting image rights, copyrights, advertising rights, and television rights. Carrying out sponsorship and merchandising activities. The company may acquire, hold, and manage intangible assets both in Switzerland and abroad, and real estate exclusively abroad, as well as establish branches and participate in other companies. It may also undertake any activity related or connected to the achievement of the company's purposes.