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The Association aims to encourage the development of handicraft products, promote handicraft products, enhance the production of local handicraft products in the local market, and develop Swiss and international markets. The association can establish local entities to create a network of associations or offices and become the umbrella association of its local entities. Finally, the Association may proceed with the acquisition of real estate and take a stake in any company or organization contributing to the achievement of its social purpose. The Association is non-profit and does not seek any gain.