The company aims to conceive, develop, operate, and market hospitality, accommodation, catering, retail, cultural, and event formats, as well as related services. This includes, in particular, the planning, implementation, and management of interim use concepts, the leasing and subleasing of spaces, the organization of events and pop-ups, the provision of management, marketing, and consulting services, as well as participation in and cooperation with domestic and foreign companies with related purposes. The company may establish and manage branches and subsidiaries at home and abroad for its own or third-party account, may participate in other companies, may hold majority or minority stakes in other companies, and may acquire, hold, and dispose of real estate. In addition, the company may conduct all transactions that are suitable for directly or indirectly promoting and facilitating the development of the company and the achievement of the company's purpose.