The company aims to promote athletes and their development, sponsoring, sports marketing, the placement of athletes, the distribution of sports and nutrition products and dietary supplements, as well as the provision of related services, in particular the organization of seminars and training sessions in the areas of motivation and personality development. The company may establish and operate domestic and foreign branches and subsidiaries, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, manage, encumber and dispose of real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as guarantees, sureties and other securities in favor of affiliated companies or third parties.