True Society AG operates bridal retail stores and an online platform selling wedding dresses, bridesmaid dresses and accessories. The company carries collections from international designers and offers in‑store appointments, off‑the‑rack options and information on franchise opportunities.
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Industry:Retail - Textiles & Clothing
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Bridal dresses in various silhouettes and styles, including A-line, mermaid, simple, boho, lace, long sleeves and plus sizes.
Off-the-rack bridal dresses
Bridal dresses for immediate take-away from CHF 599, including designer bridal dresses that can be taken the same day.
Bridesmaid dresses
Bridesmaid dresses by Sorella Vita in various sizes and style options, with fitting in-store.
Bridal accessories
Bridal accessories to complete the bridal look, matching the dress selection and for assembling the full outfit.
Appointments and bridal advice
Individual consultations with personal fittings, private dressing rooms and expert bridal consultants for brides and their guests.
VIP and upgrade appointments
Extended consultation appointments with a private VIP area, as well as drinks, snacks and additional upgrades for a more exclusive shopping experience.
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