The TruStar AG company primarily focuses on career and wealth management of top athletes and entertainment personalities, particularly in the fields of football and tennis. The core activities include: career planning and management, negotiation and structuring of football transfers, development and marketing of the athlete's image (personal branding), brokerage of advertising contracts, financial planning and legal consulting, licensing agreements and media partnerships, and strategic public relations. The company positions itself as a strategic partner for athletes and entertainment personalities to optimize and secure their careers and wealth in the long term.