The company aims to provide marketing, communication and IT services, in particular consulting, conception and project management. Trading and distribution of products, as well as acquisition, management and licensing of intellectual property rights and provision of related services, specifically to promote a beer enjoyment culture. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as grant guarantees and warranties for subsidiaries and third parties.